ACCESS FORTH VALLEY

We are excited to share a recent campaign that we had the pleasure of filming and advertising online, called 'Access Forth Valley'. Funded by VisitScotland and led by Visit Falkirk, this innovative campaign was designed to promote accessible tourism to people with additional needs and their families.

The 'Access Forth Valley' campaign involved complex logistics and planning, as we worked closely with a wide range of tourism industry partners, councils, and businesses across the Forth Valley area in Scotland. Our goal was to showcase the many outdoor activities, history and heritage attractions, and family-friendly attractions that had invested in accessibility. Vass Media worked closely with the local tourism industry to show accessible attractions at their best, with a wide representation of ages and accessible needs featured in the films, taking into account that not all disabilities are visible to others.

Vass Media produced the three promotional films for this campaign, covering family days out, heritage and outdoor activities. There is a growing need for accessible tourism information and Access Forth Valley aims to provide inspiration, ideas, and important information about accessibility at various locations, hospitality businesses and attractions. Vass Media also provided the online advertising for this campaign, utilising Facebook, Google and Instagram ads. The campaign received great success with over 8 million impressions overall.

I’m thrilled to have played a part in promoting accessible tourism in Forth Valley. These films will be shown on Visit Falkirk's & project partners' social media channels and at www.accessforthvalley.com