Case Study: Visit Falkirk Growth Fund Campaign
About the Campaign
Following a successful Growth Fund application to Visit Scotland, Visit Falkirk and Falkirk Delivers commissioned Vass Media to produce four tourism films over the course of a year promoting Falkirk and the surrounding area and promote the films through paid social media advertising to maximise the reach of the films and target people in specific locations in the UK. You can see all four films in the video section.
All outcomes, from video quality to social media engagement, exceeded expectations and outperformed all targets, with the final views on social media at 1.4 million.
Tesimontials
“In my capacity with Falkirk Delivers as Project Manager of the Visit Scotland Growth Fund campaign, I needed to find a videographer with experience of running social media campaigns and was delighted to contract Brian of Vass Media for this role.
His hard work, professionalism and approach to the role was admired by all involved and the results of the campaign have been outstanding. I personally, would not hesitate to work with Brian again, and am hugely thankful for his support.”
“It has been a huge success with the three films receiving an impressive 1,114,678 views [views at time of release of statement]...
These videos also formed a core part of our autumn marketing in partnership with Falkirk Council, a campaign which used Facebook to promote the videos and other Falkirk content to visitors and direct them to visitfalkirk.com.
The campaign smashed its targets...”
Insight Examples (Facebook)
Case Study: Award Winning Christmas Campaigns
About the Campaign
Falkirk Delivers is Falkirk's Business Improvement District and runs a variety initiatives and projects throughout the year to increase footfall, support businesses and improve the town for shoppers. They hold a variety of events on the run up to Christmas and promote these to the public, as well as raise awareness about local businesses and encourage people to shop locally and support the town centre.
Using various social media platforms, Vass Media produces content using photography, video, competitions and giveaways with an advertising budget to maximise engagement and reach. Falkirk Delivers won an Award for Digital Engagement from the Association of Town Centre Management following the success of these Christmas campaigns.
Testimonials
“The quality of work that Vass Media has produced for us has been amazing. This has included social media management, video and photography. We have happily recommended to other businesses.”
