Visit Falkirk is the tourism board for Falkirk and the surrounding area. My work with them includes producing a series of short films promoting the area and different attractions/activities, and ongoing social media management including paid advertising campaigns.
Funded by VisitScotland's Growth Fund, I was commissioned to produce four films for Visit Falkirk and Falkirk Delivers covering the themes of Family, Cycling, Heritage, and Evening Economy. These are two of four commissioned films I'm creating over 2017 and 2018. These two films have received around half a million views across multiple platforms.This is an ongoing project due to conclude in Spring 2018. Here are the first two films!
As well as producing the films, I also managed their digital promotion on social media using paid advertising on Facebook, Twitter and Instagram targeting people in the North of England. The videos far exceeded targets and expectations in terms of reach, views, and engagement. As well as managing the Growth Fund advertising of these films, I create social media content on an ongoing basis utilising crowd-sourced images from local photographers and tourists, promoting local events, and providing information on attractions.