Outsourcing your social media, short term or long term, can be a great way to save yourself the time, effort, and expertise necessary to engage with and grow your audience. With many years' experience running social media on various platforms for non-profits, local authorities, and independent businesses, making use of photography, video, design and advertising skills, Vass Media provides professional quality content that reaches the right people.
CASE STUDIES & CLIENT WORK EXAMPLES
Take a look at some case studies of clients below. Please don't hesitate to contact me if you have any questions about how we might work together.
Visit Falkirk promotes attractions, events and the area to tourists. I worked with them on their social media to increase levels of engagement, provide content, and run paid advertising on Facebook. The audience was invited to share photographs of the area, the best of which were posted on Twitter, Instagram and Facebook and regularly received very high engagement levels. As organic reach on the page was so high, the paid advertising went into growing the audience of the page. Different page like ads were tested against different audiences to get the most amount of likes at the best price. As you can see from the stats below, my work with them started around mid-February.
#KeepChristmasLocal Award Winning Campaign
In November/December 2015, Vass Media worked alongside Falkirk Delivers running a social media campaign encouraging people to Keep Christmas Local, which utilised competitions, giveaways, video, photography, graphic design and coverage of events.
This resulted in a page like increase from 3160 to 4454 and huge content engagement levels including this video showing highlights of the Christmas lights switch on event with 10,000 views, this very simple clip of a local light display which was recreated from recent years with 25,000 views, another clip of the switch on event with 13,000 views, this competition which received around 2000 entries and overall campaign impressions of 400,000.
For this campaign, we won a Highly Commended Award from the Association of Town Centre Management (me pictured with award above right!).
Part of the strategy to promote businesses to the wider public via Falkirk Delivers social media channels is through competition on Facebook. I've run these with and without Facebook advertising to target relevant demographics with consistently high rates of engagement.
Hands on Falkirk
This is a video series I filmed for Falkirk Delivers, a Business Improvement District. I provide them with a comprehensive social media service including photography and video as part of the content strategy. With a passion for local businesses and what they bring to the community, this project aimed to showcase the skills of employees in a visually compelling way. This formed a content series that promoted businesses in the Falkirk area and connected the BID in a meaningful way to the businesses they serve, while promoting them to the wider public, receiving around 30,000 views as a series on Facebook.
Mental health charity, Birchwood Highland, ran a project called Music is Life, which involved service users organising a night of live music at Hootananny in Inverness. This brought together local bands, sound engineers, designers, and the public to the gig, which was aimed at raising mental health awareness. Here's a video created on the night for use on social media to promote the project.
Below features examples of micro-content as part of the charity's social media strategy. This has included a series on 12 Days to a More Mentally Healthy Christmas which ran on the 12 days leading up to Christmas in 2014 and featured researched daily tips and information to short and long term improved mental health.